SEO Management

Once audits are completed, we embark on rolling monthly campaign management. This will focus towards off-site activity (authority optimization), and on-site technical and content support.

Authority optimization

To enhance the authority of your domain and your pages, we will consult and advise on the production of content that will naturally create attention, engagement, and advocacy. This relates closely to both the Panda Update and the overall direction of natural search algorithms; we will work to create content that has the ‘Wow' factor e.g.:

  • Product reviews and comparisons.
  • Buyer’s guides for selecting products.
  • Information on why your product is better
  • Opinion pieces and commentary
  • Tools, e.g. calculators and checklists can be used for both consumer and business sites.
  • Up-to-date information, views or news about a topic.
  • Tips and Videos.

We will also ensure that all on-site content can leverage SEO by use of likes, +1s etc.

Content / technical support

Once the SEO audit stages are complete, campaign momentum and progress is maintained by the delivery of regular technical and content support. This on-going consultancy phase is usually made up of the following activity:

  • Project management and technical support during implementation of recommendations from the SEO technical audit.
  • On-going recommendations for existing and new content.
  • Support Marketing Plan and PR activity improving the visibility of activity in the search engines' results.
  • Recommendations and support to exploit changes in the search algorithm. Including the identification of new opportunities for the website content plan.

Ongoing keyword research - identifying the available search volume in the search space in line with changing marketplace and searcher behavior.

On-Page SEO Services

On-Page Search Engine Optimization is the process of optimizing each element on the website to increase its visibility and rankings for target keywords in all major search engines like Google, Yahoo, and Bing. Powered by a breadth of marketing capabilities and in-depth cross-industry expertise coupled with the adoption of industry-best, ethical SEO practices, Spiral World is committed to helping its clients outshine their competitors by optimizing their corporate sites, blogs and eCommerce stores, and creating a strong online presence.

We have a team of web developers, SEO specialists and content writers, headed by a dedicated project manager, to guide you through on-page optimization and help you position on top in SERPs, attract targeted traffic and increase sales.

How our on-page optimization services give you the perfection

When you outsource On-Page SEO services to Spiral World, we begin the project by conducting a technical audit, analyzing the site’s potential problems and providing a way forward to improve its performance. We optimize all the elements of your website for easy search and enhanced user experience. These elements include:

  • Page Titles

Our on-page SEO executives create unique, descriptive and keyword-rich page titles that not only compel the customers to click through your website but also ensure proper indexing by search engines.

  • Meta Descriptions

With precise, informative and original Meta descriptions, we briefly explain each web page’s content and showcase your business’s USPs to help you communicate your brand message and drive website traffic, leading to increased click-through rates.

  • Meta Tags

We use Google AdWords Keyword Planner to find out relevant, high-volume keywords and include them in the form of Meta tags.

  • URL Structure

We create short, search engine friendly URLs with targeted keywords for each web page to ensure that they perform better in search engine results.

  • Keyword Density

Our team of content writers works closely with SEO experts to include relevant keywords throughout the content in the right density. We use long tail keywords and ensure no keyword stuffing in the content.

  • Body Tags (H1, H2, H3, etc.)

We break your content into smaller sections with keyword-rich headlines like H1, H2, H3, etc., to make it easy for search engines to crawl your website while differentiating important content.

  • Images

To optimize the images of your website and help you boost site’s visibility, we include relevant title tag, Alt Text and descriptions for the images.

  • Content

Our team of copywriters creates original, keyword-rich, informative and compelling content, keeping the end-user as well as search engines and ensuring better website rankings.

  • Internal Linking

We interlink the website pages within your site to optimize it. It not only makes easier for the visitors to navigate through the site and find relevant content but also makes sure that your website gets crawled easily by enabling search engines to find all the web pages.

  • Sitemap

A proper sitemap is imperative to ensure that your website gets indexed quickly by search engines. We create an XML sitemap that would update automatically upon addition or deletion of pages, change in content/layout, etc.